Who we are
Haus was dreamed up by Helena Price Hambrecht, a Silicon Valley creative, and Woody Hambrecht, a 3rd generation winemaker. Together, they make Haus on their farm in Sonoma County, California.
Why we started Haus
We wanted a better drink
It all started with alcohol, an industry that hasn’t evolved since prohibition. It’s still ruled by huge liquor companies who spend big to get their products on store shelves and in bars — and you’re stuck with their choices. Sketchy ingredients. Too much alcohol. Too many hangovers.
But as third generation winemakers and grape farmers, we know alcohol can be different. It can come from organic farms, not factories. It can be fermented naturally and made with real fruits and botanicals, not artificial flavors.
So we created our own alcohol brand. Each bottle is handcrafted by our team with whole ingredients from our Sonoma County ranch and other farms nearby. And we sell our products straight to you, with no middleman.
We're starting with apéritifs
Not totally sure what an apéritif is? We get it. They’ve only recently started taking up real estate on bar menus in America, but they’ve been a part of European drinking culture for centuries.
Their appeal comes from the complex flavors and “sessionability.” Apéritifs' lighter alcohol content makes them ideal to sip throughout the evening on the rocks or with simple mixers like soda and tonic. We're all about more hangouts and less hangovers.
A drink you can feel good about
We all care more about what we put in our bodies now. The alcohol we drink should follow the same rules. Our product is farm-to-bottle with only real ingredients - no sketchy additives.
Here are a few of the ingredients we use to make our apéritifs.
Chardonnay Grapes
The foundation of every bottle. We made our first batch using our own excess chardonnay grapes and now we source the best grapes from growers we love nearby. This isn’t like your mom’s chardonnay — our grapes are unoaked for a clean, fruity palate.
Elderflower
No synthetic syrups here. Extracted from tiny white flowers, elderflower berries contain citric acid, which packs lots of flavor — think a delicate mix of sweet and tart. It also gives Citrus Flower its golden color.
Star Anise
With that potent licorice flavor, star anise brings a nutty and savory note to every bottle of Bitter Clove.
Lemon
We use juice from fresh lemons because they’re less bitter than their bottled counterparts. They give your tastebuds a wake up call without tipping the balance of our other Citrus Flowers flavors.
Clove
This classic baking spice makes it feel like the holidays all year long — and adds a hint of sweetness to Bitter Clove.
Raw Cane Sugar
Unlike those European liqueurs, we don’t use too much when we’re making Haus — and that’s how we like it. With more impurities than refined sugar for a more natural taste, and a slight molasses aroma.
For how we gather today
Less “go up on a Tuesday” and more “tell jokes and hatch brilliant business schemes on a Thursday,” Haus is designed to be a social ritual. For that moment in the day when we can slow down, wake up, and be present with people we like.
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