It all started with alcohol, an industry that hasn’t evolved since prohibition. It’s still ruled by huge liquor companies that spend big to get their products on store shelves and in bars. And you’re stuck with their choices. Sketchy ingredients, too much alcohol, outdated aesthetics, and too many hangovers.
Something needed to change, and we knew alcohol could be different. Like food, it can come from organic farms, not factories. It can be created naturally with real fruits and botanicals, not artificial flavors. And it can be accessible.