Woody discovered apéritifs while living in Berlin, where he experienced a different type of drinking culture. People weren’t drinking to get drunk, they were focused on connections and being present. Everyone drank apéritifs, and the Americano - a low-ABV apéritif cocktail - quickly became his go-to.
While newer to the States, apéritifs have been popular in Europe for centuries. They have the flavor complexity of a cocktail, but are low enough in alcohol - stronger than wine, lighter than whiskey - that you can enjoy them all evening (or afternoon).
Our apéritifs take a modern approach, for something fresh, light, and easy to drink.