Woody discovered apéritifs when he moved to Berlin in 2009. There, he experienced a different type of drinking culture. People weren’t drinking to get drunk, they were focused on connections and being present. When they went out, everyone drank aperitifs and the Americano — a low-ABV apéritif cocktail with vermouth, Campari, and soda — quickly became his go-to.
Made with herbs, fruits, and botanicals, apéritifs have been popular in Europe for centuries. Apéritifs are complex in flavor, but low enough in alcohol that you can sip them all evening without getting too drunk or feeling bad the next day.
Our apéritifs put a modern spin on the European tradition. You’ll find them less sweet and less bitter than traditional apéritifs, deriving flavor from the fresh fruits, herbs and botanicals in every bottle. The result is fresh, complex, and easy to drink.