DEAR HAUS COMMUNITY,

It is our pleasure to announce the re-launch of the Haus brand under new ownership! Starting today, your favorite aperitif is once again available on drink.haus

Since its initial launch in 2019, Haus has built one of the most iconic brands in food & beverage thanks to an incredible product, fervent community of supporters and its trailblazing founders. As personal longtime Haus customers and passionate food + beverage entrepreneurs, we’re honored to be the new stewards of this brand.

Our vision for the future of Haus is to deliver the original aperitifs that we’ve all come to love while also creating new products built on the core pillars of the brand. The ethos of Haus is bringing people together, and this will be the driving force behind future innovation.

We’ve created this journal to share more about community building efforts, product R&D, the history of the acquisition & more. A few of the things we’re excited about include a Haus R&D testing program, Haus IRL events (i.e. Haus parties) & quarterly Haus virtual tastings. There will be more info to come on all of these in subsequent posts.

Thank you for your part in the Haus journey to date. The support of the Haus community was a core driver of the brand’s prior success and will be critical to its next chapter.

Cheers to the future.

Alex & Harrison