Haus is a beverage brand creating better products for the modern drinker. The alcohol industry hasn’t changed in 100 years, so we decided to redesign how it works - from the ingredients we use, to the way we sell our products directly to you.
We’ve started with a line of apéritifs. They’re created with only natural fruits, herbs, and botanicals, and are low-ABV (alcohol by volume) in keeping with apéritif tradition. All of our products are crafted farm-to-bottle by our team in Sonoma, CA, and we make our processes transparent so you know exactly what you’re drinking.
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Apéritifs are liquors with complex flavors that typically come from roots, herbs, and botanicals. They’ve been a big part of European drinking culture for centuries, and they’re becoming more popular in America now too. They’re low-ABV, so their lower alcohol content makes them perfect for sipping throughout the evening on the rocks or with simple mixers like soda or tonic.
Aperitifs can taste like all kinds of things. In fact, you’ve probably had an apéritif before and didn’t know it. If you’ve had Campari, an Aperol Spritz, a martini or manhattan, you’ve had an aperitif.
Most apéritifs have a complex, herbaceous taste because they’re made with fruits and botanicals. Some of them are very bitter, and some are very sweet.
We’re a bit biased, but it’s really, really good.
Our products are inspired by European apéritifs, but they’re designed for the American palate. Our first apéritif, Citrus Flower, tastes like—you guessed it—citrus and flowers, while Bitter Clove—inspired by amaro and whiskey— is earthy and herbaceous.
They're not bitter, and have a fraction of the sugar of similar apéritifs. Each of our apéritifs are complex and sophisticated, with flavor notes coming from a variety of real fruits, herbs, and botanicals in the bottle.
Haus is made in Sonoma County, California. We grow ingredients and assemble the recipe in a big barn on our ranch in the Dry Creek Valley, then finish and bottle it in our warehouse down the road in Healdsburg. Then we box it up and ship it to your door.
We oversee every part of the process, from start to finish.
Long story short, it’s mostly illegal. Alcohol laws haven’t really changed in almost 100 years, a time long before the Internet came around. They have a lot of catching up to do.
Believe it or not, we’re the first company to do this. Ever.
Because we’re an apéritif and under 24% alcohol (our apéritifs range from 15-20% ABV), we can legally bypass most of the federal restrictions on spirits and sell directly to your door. We can also open our own retail shops and bars (stay tuned).
Our biggest reason—we want a relationship with our customer. If we went through traditional distribution, we’d no longer know who is telling our story and how we’re being served. We’d never get to meet the person drinking us. That just feels wrong.
By selling directly to the drinker, we get to build real relationships with our community and get direct feedback that we can use to build better products. It’s a win for all of us.
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