Haus is a new kind of beverage company, focused on making products for how people drink today. We're starting with alcohol, an industry that hasn't changed since prohibition.
That said, Haus is much more than that. We have many more products in the pipeline - subscribe to our newsletter to be the first to know about them.
Our first product is an aperitif, a low-alcohol liquor that has been popular in Europe for centuries. You drink it like your whiskey or gin—on the rocks, with soda or tonic, or in a simple cocktail.
Aperitifs can taste like all kinds of things. In fact, you’ve probably had an aperitif before and didn’t know it. If you’ve had Campari, an Aperol Spritz, a martini or manhattan, you’ve had an aperitif.
Most aperitifs have a complex, herbaceous taste because they’re made with fruits and botanicals. Some of them are very bitter, and some are very sweet.
We’re a bit biased, but it’s really, really good.
Our products are inspired by European aperitifs, but they’re designed for the American palate. Our first release, Citrus Flower, tastes like — you guessed it — citrus and flowers. It isn’t bitter, and it has a fraction of the sugar of similar aperitifs. It’s complex and sophisticated with flavor notes coming from a variety of fruits and botanicals in the bottle. It tastes like an $18 summer cocktail muddled by a bartender in Brooklyn, straight out of the bottle.
Haus is made in Sonoma County, California. We grow ingredients and assemble the recipe in a big barn on our ranch in the Dry Creek Valley, then finish and bottle it in our warehouse down the road in Healdsburg. Then we box it up and ship it to your door.
We oversee every part of the process, from start to finish.
Long story short, it’s mostly illegal. Alcohol laws haven’t really changed in almost 100 years, a time long before the Internet came around. They have a lot of catching up to do.
Believe it or not, we’re the first company to do this. Ever.
Because we’re an aperitif and under 24% alcohol (we are 15% by volume), we can legally bypass most of the federal restrictions on spirits and sell directly to your door. We can also open our own retail shops and bars (coming your way in 2020, stay tuned).
Our biggest reason—we want a relationship with our customer. If we went through traditional distribution, we’d no longer know who is telling our story and how we’re being served. We’d never get to meet the person drinking us. That just feels wrong.
By selling directly to the drinker, we get to build real relationships with our community and get direct feedback that we can use to build better products. It’s a win for all of us.
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