Relaunching Haus

Dear Haus customers,

We are thrilled to announce that Haus is back and better than ever! As the new owners of this beloved alcoholic aperitif brand, we at The Naked Market are excited to relaunch Haus and introduce it to a new generation of drinkers.

At The Naked Market, we are passionate about creating products that are delicious, high-quality, and good for you. We believe that you should never have to compromise on taste or quality when it comes to what you put in your body. That's why we were drawn to Haus and its commitment to using real, clean ingredients to make alcohol something you can consume without compromising on your health.

Haus was a game-changer when it first launched in 2019, and there were no bigger fans than us at The Naked Market. It introduced a new way of thinking about drinking, one that was focused on enjoying the moment without the hangover. It was a refreshing departure from the hard-partying, binge-drinking culture that has become all too common.

Unfortunately, like many small businesses, Haus was not immune to the challenges of the past few years. But we saw the potential in this brand and knew that we had to bring it back. We believe that Haus is more than just a product - it's a way of life. It's about being able to enjoy a drink in a mature and sophisticated way, without sacrificing your health or your sense of responsibility.

We have worked hard to preserve everything that made Haus so special in the first place. We have kept the same delicious flavors that you know and love, but with a few improvements that make it even better. Our goal is to create a product that you can feel good about drinking, whether you're enjoying it on a summer evening or sharing it with friends.

We believe that the "new age of drinking" is here to stay, and we are excited to be a part of it. We can't wait to raise a glass with you soon.

The Naked Market team

3 cs of using your blog to sell

  • Content. Provide useful, educational and entertaining content. Present information based on your product offering and customers’ problems or needs.
  • Context. While your end goal is to sell, consider the context of your blog posts. Here, you’re a tour guide through your firm’s extended offering – not an auctioneer. Your job is to show readers how to use your firm’s products.
  • Commerce. Once you’ve given your readers useful information in a meaningful setting, they may be interested in actually plunking down their credit card. Unfortunately, here’s where many business blogs stop. Blog editors, familiar with their company’s e-commerce site and how to find specific products, can assume readers innately know how to find the product or have the motivation to track it down. Don’t get me wrong. Some very small percentage of prospects will to go extreme efforts to find the product. Unfortunately, the rest will just leave or worse go to your competitor.

Ways to convert your traffic to sales

To make your blog an effective sales machine, integrate your product into your content in a way that doesn’t scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.

Provide useful, relevant information. Show prospects how to use your product, give them instructions or how-tos, and/or entertain them.

Showing making procedure is a good way to guarantee product quality

Make it easy to buy by eliminating stumbling blocks to purchase. Don’t assume customers know which item you’re talking about in your post. Provide a link directly to the product page or just link the product to your blog so they can buy if they want. If it relevant give readers more than one way to get to the product.

Recommend relevant products in this section

Include a variety of different forms of content. Photographs and videos are particularly important because readers tend to be visual and want to see your product in action.

Get customer attention by clean visual and video

Article credit : Heidi Cohen ( )

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